Internet users who use a social network via any device at least once per month; includes all time spent on social network platforms; includes usage via any device
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Minutes spent on social media platforms per day in the U.S. 2024 by age group
In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.
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eMarketer. (March 28, 2024). Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1484565/time-spent-social-media-us-by-age/
eMarketer. "Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes)." Chart. March 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1484565/time-spent-social-media-us-by-age/
eMarketer. (2024). Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1484565/time-spent-social-media-us-by-age/
eMarketer. "Average Time Spent on Selected Social Media Platforms Daily among Adults in The United States in February 2024, by Age Group (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2024, /statistics/1484565/time-spent-social-media-us-by-age/
eMarketer, Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1484565/time-spent-social-media-us-by-age/ (last visited July 24, 2026)
Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) [Graph], eMarketer, March 28, 2024. [Online]. Available: /statistics/1484565/time-spent-social-media-us-by-age/
