Release date is the date of access. Missing or exceeding percentage points to 100 percent due to rounding.
This question was phrased by the source as follows: "To your knowledge, is the following an example of artificial intelligence (AI)?"
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Consumers able to identify AI on product recommendations in the U.S. 2023, by age
In the United States, consumers tried to identify whether or not the online product recommendations were artificial intelligence (AI) in 2023. Respondents over the age of 65 years were the most confident in identifying AI, with over ** percent stating that the product recommendation they got was AI. Those between the ages of 45 and 64 years were the most unsure about whether the recommendation they got based on previous purchases was AI, with almost ** percent.
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YouGov. (October 20, 2023). Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov. "Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age." Chart. October 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov. (2023). Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov. "Share of Consumers Able to Identify Artificial Intelligence (Ai) on Product Recommendations Based on Previous Purchases in The U.S. in 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2023, /statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov, Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1419507/us-identifying-ai-on-product-recommendations-age/ (last visited July 20, 2026)
Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age [Graph], YouGov, October 20, 2023. [Online]. Available: /statistics/1419507/us-identifying-ai-on-product-recommendations-age/
