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Approximately **** percent of the United States' population accessed the internet as of October 2025, which has been consistent since 2023. The United States is one of the biggest online markets worldwide. 

Social media usage in the U.S.

Social media usage in the United States has seen considerable growth in recent years, with forecasted users reaching as many as *** million in 2029. By the third quarter of 2024, internet users in the U.S. were spending around ***hours on social media out of seven hours of internet usage. The most common activities among U.S. users include sending private messages and liking posts or following people, which highlights widespread engagement with social media platforms among internet users in the United States.

TikTok surge in the U.S.

TikTok continues to be one of the most popular social media platforms in the United States. As of October 2025, the U.S. was the next biggest TikTok advertising audience, after Indonesia. This rise in popularity is the result of users's high engagement with short-form videos and quick entertainment, in which TikTok managed to capture users’ attention. In fact, each user in the United States spent over ** hours per month 2023.