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Distribution of B2B buyers worldwide in 2023, by channel

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Sources

Release date

March 2024

Region

North America, France, Germany, United Kingdom

Survey time period

June and July 2023

Number of respondents

700 decision-makers*

Age group

18 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

*Decision-makers at B2B e-commerce businesses in manufacturing and distribution in both North America and Europe.

Citation formats

B2B online vs. offline buyers' distribution worldwide 2023

Published by
Yihan Ma,
Apr 22, 2024

In 2023, ** percent of professionals from B2B companies taking part in a survey stated they purchased from online channels. Nearly ** percent of them made purchases through traditional sale channels and in-persons transactions.

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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