ÌÇÐÄÆƽâ°æ

Leading cosmetic products bought among men in Japan as of August 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2024

Region

Japan

Survey time period

August 6 to 20, 2024

Number of respondents

6,600 respondents

Age group

15-69 years

Special properties

one answer allowed for each item

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once in the past year.

Citation formats

Most purchased cosmetic products among men in Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2025

The most purchased cosmetic product among male consumers in Japan was face wash, as revealed in a survey conducted in August 2023. While **** percent of men in Japan bought at least one face wash product within the last year, less than **** percent bought any makeup-type cosmetics like foundation or eyeliner.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Personal care in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Personal care in Japan

Overview

5

Skincare

5

Oral care

4

Body care

4

Hair care

5

Sanitary products

5

Major domestic companies

5

Household expenditure

4

Personal grooming

6

Further Content: You might find this interesting as well

Topics

Men's beauty in JapanBeauty industry in JapanFashion industry in JapanBeauty services in JapanMen in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.