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Female consumers who planned to buy themselves a Valentine's Day gift in the United States in 2022 to 2024

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Source

Release date

February 2024

Region

United States

Survey time period

2022 to 2024

Number of respondents

1,082*

Age group

18 years and older

Special properties

U.S. women

Supplementary notes

* In 2024. The 2023 survey counted 1,606 respondents, while the 2022 survey counted 2,033.

Citation formats

Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024

Published by
F. Watty,
Feb 8, 2024

For 2024's Valentine's Day, only **** of surveyed female consumers in the United States said they were not likely to buy themselves a gift. Compared to previous years, self-gifting has seemingly become more popular, as the share of U.S. women, who said they were very or somewhat likely to buy something to mark the occasion, increased noticeably.

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