Planned Valentine’s Day spending in the United States was expected to reach around 29.1 billion U.S. dollars in 2026. This is an increase of about 1.6 billion dollars from 2025, and the highest spending seen. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.Â
Are you excited for Valentine’s Day?
When asked whether they were planning to celebrate Valentine's Day in 2026, just over half of U.S. survey respondents stated they would. The number of participants in the United States tends to stay similar each year, but has decreased overall compared to a decade and a half ago.Â
What do Americans spend their money on for Valentine’s Day?
In 2026, consumers were planning to spend over seven billion U.S. dollar in jewelery for Valentine’s Day in the United States. Other gifts commonly given and received, included an evening out and clothing. When it comes to the gift recipient, the majority of spending was for the buyer's significant other (or spouse), followed by other family members.
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National Retail Federation. (January 27, 2026). Total expected Valentine's Day spending in the United States from 2009 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/285028/us-valentine-s-day-sales/
National Retail Federation. "Total expected Valentine's Day spending in the United States from 2009 to 2026 (in billion U.S. dollars)." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/285028/us-valentine-s-day-sales/
National Retail Federation. (2026). Total expected Valentine's Day spending in the United States from 2009 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/285028/us-valentine-s-day-sales/
National Retail Federation. "Total Expected Valentine's Day Spending in The United States from 2009 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/285028/us-valentine-s-day-sales/
National Retail Federation, Total expected Valentine's Day spending in the United States from 2009 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/285028/us-valentine-s-day-sales/ (last visited July 24, 2026)
Total expected Valentine's Day spending in the United States from 2009 to 2026 (in billion U.S. dollars) [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/285028/us-valentine-s-day-sales/
