In 2026, around ** percent of Gen Z in the United States were planning to gift something to themselves for Valentine's Day. By contrast, only ** percent of the general population were likely or very likely to participate in self-gifting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
CivicScience. (February 4, 2026). How likely are you to buy yourself a Valentine's Day gift this year? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1557359/valentines-day-self-gifting-us/
CivicScience. "How likely are you to buy yourself a Valentine's Day gift this year?." Chart. February 4, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1557359/valentines-day-self-gifting-us/
CivicScience. (2026). How likely are you to buy yourself a Valentine's Day gift this year?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1557359/valentines-day-self-gifting-us/
CivicScience. "How Likely Are You to Buy Yourself a Valentine's Day Gift This Year?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2026, /statistics/1557359/valentines-day-self-gifting-us/
CivicScience, How likely are you to buy yourself a Valentine's Day gift this year? ÌÇÐÄÆƽâ°æ, /statistics/1557359/valentines-day-self-gifting-us/ (last visited July 22, 2026)
How likely are you to buy yourself a Valentine's Day gift this year? [Graph], CivicScience, February 4, 2026. [Online]. Available: /statistics/1557359/valentines-day-self-gifting-us/
