Christmas in the U.S.: annual comparison of consumer spending 2014-2025| ��ƽ��

Do you intend to spend more, less, or about the same amount of money as you spent last Christmas?

Characteristic	About the same	Less	More
2025	56%	23%	19%
2024	52%	25%	20%
2023	58%	23%	18%
2022	55%	26%	17%
2021	64%	22%	13%
2020	59%	28%	12%
2019	65%	16%	18%
2018	66%	17%	14%
2017	65%	16%	17%
2016	63%	21%	14%
2015	65%	20%	13%
2014	60%	24%	13%

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Release date

October 2025

More information

Region

United States

Survey time period

2014 to 2025

Number of respondents

1,000*

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Referring to the amount of money U.S. consumers intend to spend on Christmas, the source posed the question as follows: "Is that more, less, or about the same amount as you spent last Christmas?"

* Sample size in 2025. The date of survey was October 1 to 16, 2025. Interviews from previous years were conducted among similar sample sizes.

Citation formats

In 2025, about 56 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. Twenty-three percent of American respondents intended to spend less for Christmas, while 19 percent expected to spend more.

Christmas celebrations in the U.S.

In the United States, Christmas is one of the biggest holidays of the year: according to a survey, roughly nine out of 10 Americans stated they would celebrate the holiday. Only about six percent of Americans were not planning to partake in any celebrations.

Holiday promotions

In the past few years, holiday retail sales in the United States have skyrocketed. In 2025, U.S. holiday retail sales figures reached just over one trillion U.S. dollars, which was an increase of 24 billion just compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are somewhat to significantly cheaper, making them opportune moments for holiday shopping.