This statistics illustrates the most important factors to shoppers when buying fashion items in the United Kingdom as of 2015. UK clothes shoppers found the price, fit, look and quality to be the leading factors when purchasing fashion. Men tended to be slightly more concerned with price and quality and slightly less concerned with fit and look compared to the females surveyed.
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Kantar Worldpanel. (August 26, 2015). When you buy a fashion item, which of the following is the most important factor to you? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/481750/united-kingdom-uk-clothes-shoppers-leading-purchase-factors/
Kantar Worldpanel. "When you buy a fashion item, which of the following is the most important factor to you?." Chart. August 26, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/481750/united-kingdom-uk-clothes-shoppers-leading-purchase-factors/
Kantar Worldpanel. (2015). When you buy a fashion item, which of the following is the most important factor to you?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/481750/united-kingdom-uk-clothes-shoppers-leading-purchase-factors/
Kantar Worldpanel. "When You Buy a Fashion Item, Which of The following Is The Most Important Factor to You?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2015, /statistics/481750/united-kingdom-uk-clothes-shoppers-leading-purchase-factors/
Kantar Worldpanel, When you buy a fashion item, which of the following is the most important factor to you? ÌÇÐÄÆƽâ°æ, /statistics/481750/united-kingdom-uk-clothes-shoppers-leading-purchase-factors/ (last visited August 01, 2026)
When you buy a fashion item, which of the following is the most important factor to you? [Graph], Kantar Worldpanel, August 26, 2015. [Online]. Available: /statistics/481750/united-kingdom-uk-clothes-shoppers-leading-purchase-factors/
