The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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TikTok: number of views per video 2023, by account type
As of September 2023, personal TikTok accounts tended to generate more views than business accounts. The average number of views for personal TikTok accounts was approximately *. In comparison, business accounts generated on average * video views in the examined period.
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Metricool. (September 26, 2023). Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1372502/tiktok-video-views-by-type-account/
Metricool. "Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type." Chart. September 26, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1372502/tiktok-video-views-by-type-account/
Metricool. (2023). Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1372502/tiktok-video-views-by-type-account/
Metricool. "Average Number of Views per Video Posted on Social Video App Tiktok from March 2023 to August 2023, by Account Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Sep 2023, /statistics/1372502/tiktok-video-views-by-type-account/
Metricool, Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type ÌÇÐÄÆÆ½â°æ, /statistics/1372502/tiktok-video-views-by-type-account/ (last visited July 24, 2026)
Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type [Graph], Metricool, September 26, 2023. [Online]. Available: /statistics/1372502/tiktok-video-views-by-type-account/