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Share of consumers using a brand or store's official app in Taiwan as of November 2023, by gender

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Source

In cooperation with
Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

12,698 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Do you use an official app for a store or a brand?"

Among a total of 12,698 respondents, 7,745 were female and 4,953 were male.

Citation formats

Consumers using a brand or store's official app in Taiwan 2023, by gender

Published by
F. Watty,
Jan 15, 2024
According to a survey conducted by in Taiwan in November 2023, around ** percent of female and ** percent of male respondents said that they use an official app of a store or a brand. In addition, slightly higher proportion of women than men admitted that they use online websites of some brands/stores instead of an app.
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