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Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry

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Sources

Release date

November 2023

Region

Australia

Survey time period

December 2021 to December 2022

Number of respondents

20,102 ad impressions

Supplementary notes

*The ‘Other’ category includes sectors such as Media, Motor vehicle, Pest control, Home construction & renovation, Jewelry, Packaging, Industrial products, Deathcare, Zoos, Agriculture, Children’s products, Commercial laundry services, Corporate services, Infrastructure, Insurance, Mining, Music, Real Estate, Stationery & Office, Technology products & services (including video games), and Telecommunications.

Citation formats

Presence of green claims on social media Australia 2021-2022, by industry

Published by Thuy D., Jan 5, 2024
A sweep of green claims in social media advertisements across Australia from December 2021 and December 2022 revealed that the energy industry had the highest presence of green claims in social media advertisements, with a share of ** percent. In comparison, consumer electronics, pets, and education advertisements on social media accounted for the lowest shares.
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