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Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023

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Source

Release date

April 2023

Region

Australia

Survey time period

March 2023

Number of respondents

245 respondents

Age group

14-26 years

Special properties

representative of the general Australian population

Supplementary notes

Survey question: Which of the following claims do you consider to be the most trustworthy? (Please pick your top three from the below list).

Citation formats

Gen Z's trust in business green claims Australia 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2024

The trustworthiness of green claims made by businesses across Australia has come into focus recently, with several consumers doubting certain terms used to indicate a product or service's sustainability. Among the country's Gen Z consumers surveyed in March 2023, 'Recyclable' was the most trusted green claim, with around ** percent of the generational cohort having faith in the term. The term 'Carbon positive', on the other hand, was the least trusted green claim among Australia's Gen Z consumers.

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