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Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023

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Source

In cooperation with
Release date

September 2023

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: Imagine that a fashion brand you commonly purchase from was found to have engaged in greenwashing. In what way, if at all, would this impact your future purchases with the brand?

Citation formats

Level of consumer loyalty to fashion brands found to be greenwashing Australia 2023

Published by
Bruna Rocco,
Sep 28, 2023

In a 2023 survey conducted among Australian consumers regarding greenwashing and sustainable fashion, around a ** of fashion shoppers surveyed said they would stop buying from a fashion brand if they were proven to be making false, misleading, or uncorroborated claims about the sustainability of their product. Nonetheless, ** percent of respondents indicated they would continue purchasing from a fashion brand engaging in greenwashing, despite the company making their products appear more environmentally friendly than they really are.

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Sustainable consumption in Australia SustainabilitySustainable tourism worldwideSustainable food industry E-commerce in Australia
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