Who shopped online in June 2019 (Denmark, Norway and Finland) and shopped online in March 2019 (Sweden)
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "When it comes to environmental impact, sustainability, labor conditions etc., what best describes you when shopping online?"
The source adds the following information: "In all, 8,875 respondents took part in Sweden, 10,559 in Denmark, 10,498 in Norway and 13,536 in Finland".
Citation formats
Frequency of making conscious choices when shopping online in the Nordics 2019
As of the first half of 2019, over ** percent of Swedes stated to always be trying to make conscious choices when it comes to environmental impact, sustainability, labor conditions etc. when shopping online. The corresponding figures for Denmark was ** percent, ** percent for Finland and ** percent for Norway.
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PostNord. (October 9, 2019). Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord. "Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency." Chart. October 9, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord. (2019). Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord. "Share of Online Shoppers Who Make Conscious Choices When Shopping Online in The Nordic Countries in H1 2019, by Frequency." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Oct 2019, /statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord, Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency ÌÇÐÄÆÆ½â°æ, /statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/ (last visited August 01, 2026)
Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency [Graph], PostNord, October 9, 2019. [Online]. Available: /statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/