| Characteristic | Clarity of claim | Trustworthiness of claim |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
April 2023
More information
Region
Australia
Survey time period
March 2023
Number of respondents
1,076 respondents
Age group
14-64 years
Special properties
representative of the general Australian population
Supplementary notes
Survey respondents were asked to indicate from a list of common green claims made by brands for their products or services how clear the claims were.
Survey question: Which of the following claims do you consider to be the most trustworthy? (Please pick your top three from the below list).
Citation formats
