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Total potential reach of TikTok advertising in Malaysia from 2022 to 2025 (in millions)

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Sources

In cooperation with
Release date

March 2025

Region

Malaysia

Survey time period

2022 to 2025

Supplementary notes

Data prior to 2022 is not available.

Reach figures may not represent unique individuals or match the total active user base.

Data as of February of that year.

Citation formats

TikTok potential advertising reach in Malaysia 2022-2025

Published by Thuy D., Jul 21, 2025

In 2025, the total potential reach of advertising on TikTok in Malaysia was around **** million users, a decrease of more than **** million compared to the previous year. TikTok is a new social media platform that gained global popularity in the last few years.

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Advertising in MalaysiaFMCG market in MalaysiaBeauty and personal care industry in MalaysiaStreaming in Malaysia
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