According to a survey conducted in late 2024, less than 20 percent of consumers in the United States are at least somewhat aware of what Singles' Day is. Only about five percent said they knew the shopping event well. Singles' Day, which takes place on November 11th each year, is an unofficial Chinese holiday and shopping season event.
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BCG. (November 14, 2024). Awareness of Singles' Day among consumers in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG. "Awareness of Singles' Day among consumers in the United States in 2024." Chart. November 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG. (2024). Awareness of Singles' Day among consumers in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG. "Awareness of Singles' Day among Consumers in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2024, /statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG, Awareness of Singles' Day among consumers in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1423056/awareness-of-singles-day-among-consumers-usa/ (last visited July 30, 2026)
Awareness of Singles' Day among consumers in the United States in 2024 [Graph], BCG, November 14, 2024. [Online]. Available: /statistics/1423056/awareness-of-singles-day-among-consumers-usa/
