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Share of consumers wanting to see relevant follow-up after a purchase in selected markets in 2023, by segment

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Sources

Release date

September 2023

Region

Australia, United Kingdom, United States

Survey time period

May 1 to 15, 2023

Number of respondents

6,023 consumers*

Supplementary notes

*The survey sample included consumers across the following markets: United States, United Kingdom, France, Germany, Australia, and Japan.

Citation formats

Importance of post-purchase follow-up in selected markets 2023, by segment

Published by
F. Watty,
Oct 25, 2023
When purchasing a product, relevancy is essential even after the actual transaction. A 2023 survey showed that nearly one in two consumers expected relevant information or product display after their purchase of grocery products or other items. The United Kingdom showed the highest percentage with ** percent of shoppers expecting so. In turn, the expectation was much lower in the after-purchase experience of travel services.
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