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Most popular online purchase drivers among consumers in Indonesia as of 2nd quarter of 2025

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Sources

Release date

November 2025

Region

Indonesia

Survey time period

Q2 2025

Age group

16 years and older

Special properties

among internet users

Supplementary notes

Data were based on responses to a global survey.

The source does not specify the number of respondents.

Citation formats

Most popular online purchase incentives Indonesia Q2 2025

Published by
F. Watty,
Mar 25, 2026

As of the second quarter of 2025, approximately ** percent of respondents in Indonesia stated that free delivery was the main driver for their online purchases. Meanwhile, around *** percent of respondents stated that click and collect features encouraged them to make online purchases.

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Statistics on " Online grocery shopping in Indonesia "

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Other statistics that may interest you Online grocery shopping in Indonesia

Overview

6

Food expenditure

4

Online retailers

6

Quick commerce

7

Consumer behavior

7

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Topics

E-commerce in IndonesiaInternet usage in IndonesiaConsumer shopping behavior in IndonesiaRetail trade in IndonesiaSocial commerce in Indonesia
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
Buy now
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  • Premium Statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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