Almost half of consumers in Japan used official apps of stores and brands in shopping, as revealed in a survey conducted in November 2023 by . ** percent of respondents did not make use of mobile applications and instead accessed a brand's or a store's official website.
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Rakuten Insight. (December 14, 2023). Share of consumers using official apps of stores and brands in Japan as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1440691/japan-user-ratio-official-brand-store-app/
Rakuten Insight. "Share of consumers using official apps of stores and brands in Japan as of November 2023." Chart. December 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1440691/japan-user-ratio-official-brand-store-app/
Rakuten Insight. (2023). Share of consumers using official apps of stores and brands in Japan as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1440691/japan-user-ratio-official-brand-store-app/
Rakuten Insight. "Share of Consumers Using Official Apps of Stores and Brands in Japan as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2023, /statistics/1440691/japan-user-ratio-official-brand-store-app/
Rakuten Insight, Share of consumers using official apps of stores and brands in Japan as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1440691/japan-user-ratio-official-brand-store-app/ (last visited July 30, 2026)
Share of consumers using official apps of stores and brands in Japan as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: /statistics/1440691/japan-user-ratio-official-brand-store-app/
