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Consumer opinion on whether fashion shops have a responsibility to use different body types in their advertising in Europe as of June 2023

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Source

Release date

August 2023

Region

Europe

Survey time period

June 2023

Number of respondents

20,242 respondents

Supplementary notes

Respondents – 84 percent female, 15 percent male, and one percent undisclosed – were in Bulgaria, Croatia, Czechia, Greece, Hungary, Italy, Romania, Slovakia, and Slovenia.

The source does not specify the survey type.

Citation formats

Consumers on whether fashion shops should use different body types in ads Europe 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 27, 2023

During a June 2023 survey across **** European countries, ** percent of respondents agreed that including different body shapes within the in-store advertising should be a responsibility of fashion stores. Around ** percent of respondents said it should be an individual business decision on who the shop tailors to as their customer.

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