During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known fashion stores in the United States 2024
Old Navy was the most well-known fashion store in the U.S. in 2024. It was recognized by 92 percent of internet users in the United States. The second spot on this list is occupied by JCPenney with a brand awareness of 91 percent, followed by Macy's, and Kohl's, as they incorporate a brand awareness of 90 and 89 percent, respectively.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (December 17, 2024). Leading fashion stores ranked by brand awareness in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading fashion stores ranked by brand awareness in the United States in 2024." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2024). Leading fashion stores ranked by brand awareness in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Fashion Stores Ranked by Brand Awareness in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading fashion stores ranked by brand awareness in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1343469/most-well-known-fashion-stores-in-the-united-states/ (last visited August 04, 2026)
Leading fashion stores ranked by brand awareness in the United States in 2024 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2024. [Online]. Available: /statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
