hewi. (hardly ever worn it) brand profile UK 2022| ��ƽ��

hewi. (hardly ever worn it) brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

940 respondents

Age group

18-64 years

Special properties

respondents who use second-hand apparel online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of hewi. (hardly ever worn it) in the UK?
When it comes to second-hand apparel online shop users, brand awareness of hewi. (hardly ever worn it) is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is hewi. (hardly ever worn it) in the UK?
In total, ** of UK second-hand apparel online shop users say they like hewi. (hardly ever worn it). However, in actuality, among the *** of UK respondents who know hewi. (hardly ever worn it), *** of people like the brand.

What is the usage share of hewi. (hardly ever worn it) in the UK?
All in all, ** of second-hand apparel online shop users in the UK use hewi. (hardly ever worn it). That means, of the *** who know the brand, *** use them.

How loyal are the customers of hewi. (hardly ever worn it)?
Around ** of second-hand apparel online shop users in the UK say they are likely to use hewi. (hardly ever worn it) again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around hewi. (hardly ever worn it) in the UK?
In July 2022, about ** of UK second-hand apparel online shop users had heard about hewi. (hardly ever worn it) in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around hewi. (hardly ever worn it) in the UK.

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