Next brand profile UK 2024| ��ƽ��

Next brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,114 respondents

Age group

18-64 years

Special properties

respondents who use fashion online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Next in the UK?
When it comes to fashion online shop users, brand awareness of Next is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Next in the UK?
In total, ** percent of UK fashion online shop users say they like Next. However, in actuality, among the ** percent of UK respondents who know Next, ** percent of people like the brand.

What is the usage share of Next in the UK?
All in all, ** percent of fashion online shop users in the UK use Next. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Next?
Around ** percent of fashion online shop users in the UK say they are likely to use Next again. Set in relation to the ** percent usage share of the brand, this means that around ** percent of their customers show loyalty to the brand.

What's the buzz around Next in the UK?
In April 2024, about ** percent of UK fashion online shop users had heard about Next in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.