As of April 2024, approximately ** percent of WhatsApp users surveyed in Brazil agreed with receiving advertisements through the app as long as it was not very often. Almost one year earlier, in May 2023, the share surpassed ** percent. Meanwhile, the percentage of WhatsApp users disagreeing with the idea of receiving ads through the app went from ** percent in 2023 to ** percent in 2024. According to the same study, over **percent of Brazilian WhatsApp users received sales offers from companies they had never contacted through the app.
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Opinion Box. (July 17, 2024). Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box. "Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024." Chart. July 17, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box. (2024). Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box. "Percentage of Whatsapp Users Who Did Not Mind Receiving Advertisements through The App as Long as It Was Not Very Often in Brazil in 2023 and 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jul 2024, /statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box, Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/ (last visited July 26, 2026)
Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024 [Graph], Opinion Box, July 17, 2024. [Online]. Available: /statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/