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WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2025

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Source

Release date

July 2025

Region

Brazil

Survey time period

March and April 2025

Number of respondents

1,126 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

Citation formats

WhatsApp users' attitudes toward brand communications through the app in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2026

During an April 2025 survey among WhatsApp users in Brazil, approximately ** percent of respondents considered the mobile messaging app a great channel for communicating with brands. Around ** percent reported disliking it when companies use automatic replies, and over **** stated they did not mind receiving advertisements on WhatsApp as long as they had shared their number with the advertiser. According to the same study, more than **** in ****WhatsApp users in Brazil communicated with brands through the app.

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Overview

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Marketers' perspective

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Audience

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Consumers' perspective

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Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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