As of October 2025, women accounted for 49 percent of social media users in Sweden. In comparison, male users made up 51 percent of social media users in the country. Additionally, market leader Facebook saw women make up more than half of its audience in Sweden.
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We Are Social, & DataReportal, & Meltwater. (November 8, 2025). Social media audiences in Sweden as of October 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, und DataReportal, und Meltwater. "Social media audiences in Sweden as of October 2025, by gender." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, DataReportal, Meltwater. (2025). Social media audiences in Sweden as of October 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, and DataReportal, and Meltwater. "Social Media Audiences in Sweden as of October 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1422030/sweden-social-media-users-by-gender/
We Are Social & DataReportal & Meltwater, Social media audiences in Sweden as of October 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1422030/sweden-social-media-users-by-gender/ (last visited July 26, 2026)
Social media audiences in Sweden as of October 2025, by gender [Graph], We Are Social, & DataReportal, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1422030/sweden-social-media-users-by-gender/
