According to a survey conducted in the second quarter of 2025, more than 61 percent of internet users in Sweden used social media to keep in touch with friends and family, while 40.1percent used social networks to fill their spare time. Overall, around one third of users in Sweden found inspiration for things to do and buy on social media, and one in four users found content on social platforms.
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We Are Social, & DataReportal, & Meltwater. (November 8, 2025). Most popular reasons for internet users in Sweden to use social media as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1422052/sweden-social-media-usage-reasons/
We Are Social, und DataReportal, und Meltwater. "Most popular reasons for internet users in Sweden to use social media as of 2nd quarter 2025." Chart. November 8, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1422052/sweden-social-media-usage-reasons/
We Are Social, DataReportal, Meltwater. (2025). Most popular reasons for internet users in Sweden to use social media as of 2nd quarter 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1422052/sweden-social-media-usage-reasons/
We Are Social, and DataReportal, and Meltwater. "Most Popular Reasons for Internet Users in Sweden to Use Social Media as of 2nd Quarter 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Nov 2025, /statistics/1422052/sweden-social-media-usage-reasons/
We Are Social & DataReportal & Meltwater, Most popular reasons for internet users in Sweden to use social media as of 2nd quarter 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1422052/sweden-social-media-usage-reasons/ (last visited July 26, 2026)
Most popular reasons for internet users in Sweden to use social media as of 2nd quarter 2025 [Graph], We Are Social, & DataReportal, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1422052/sweden-social-media-usage-reasons/