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As of October 2025, people aged 25 to 34 years made up 23.4 percent of Meta Platform's audiences in Sweden. Overall, female users belonging to this age group accounted for 11.6 percent of users. For most age groups, women made up more of Meta's audience than men, with the most noticeable difference occurring with those aged over 65 years, of which 8.7 percent of users were women and 6.7 percent were men.