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Consumer perception of malvertising in the United Kingdom (UK) as of June 2023

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Sources

Release date

June 2023

Region

United Kingdom

Survey time period

May 31 to June 2, 2023

Number of respondents

1,000 respondents

Citation formats

Consumer perception of malvertising in the UK 2023, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2023
During a 2023 survey, ** percent of responding consumers from the United Kingdom (UK) stated that they believed that over half of all advertisements on websites or social media sites were generated by AI (artificial intelligence); ** percent were not confident in their ability to recognise and avoid malvertising threats.
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Topics

Artificial intelligence (AI) use in marketing in the UKAdvertising in the UKProgrammatic advertising in the UKArtificial intelligence (AI) use in marketing Digital advertising in the UK
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