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Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP)

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Source

Release date

December 2020

Region

United Kingdom

Survey time period

2016 to 2020

Special properties

pure-play

Supplementary notes

* Forecast.

Citation formats

Internet ad spending in the United Kingdom (UK) from 2016-2024, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 1, 2020
In 2020, internet advertising spending in the United Kingdom amounted to billion British pounds, out of which search advertising spend accounted for *** billion pounds. While search holds the largest share of interned ad spending, e-commerce advertising has seen the largest growth in the measured period, and in 2021 it is expected to increase by ** percent compared to 2020.
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