| Characteristic | Estimated digital ad spend in million U.S. dollars |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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March 2024
Latin America and the Caribbean
2019 to 2023
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search; including the subsegments car accessories and maintenance, cars, trucks and buses, dealers, motorcycles, nautical and aeronautical, tires, industrial vehicles, and various
Including data from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (which was included despite being an unincorporated territory of the United States).
The date of release is the date of access.
