estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search; including the subsegments car accessories and maintenance, cars, trucks and buses, dealers, motorcycles, nautical and aeronautical, tires, industrial vehicles, and various
Supplementary notes
ÌÇÐÄÆƽâ°æ calculated and rounded the figured based on the source's estimates.
Including data from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (which was included despite being an unincorporated territory of the United States).
The date of release is the date of access.
Citation formats
Change in the automotive industry's digital ad spending in Latin America 2020-2023
After growing by **** percent in 2022, the automotive industry's estimated digital advertising spending in Latin America decreased by *** percent in 2023. As a result, the automotive sector's online ad spend in Latin America stood below *** million U.S. dollars in 2023.
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Admetricks, & ÌÇÐÄÆƽâ°æ. (March 26, 2024). Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks, und ÌÇÐÄÆƽâ°æ. "Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks, ÌÇÐÄÆƽâ°æ. (2024). Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks, and ÌÇÐÄÆƽâ°æ. "Annual Change in The Automotive Industry's Digital Advertising Spending in Latin America between from 2020 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks & ÌÇÐÄÆƽâ°æ, Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1390174/change-automotive-digital-ad-spend-latin-america/ (last visited July 28, 2026)
Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023 [Graph], Admetricks, & ÌÇÐÄÆƽâ°æ, March 26, 2024. [Online]. Available: /statistics/1390174/change-automotive-digital-ad-spend-latin-america/
