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Share of European consumers who bought fragrances online and/or in-store in 2023

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Sources

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Release date

March 2024

Region

France, Germany, Italy, Spain

Survey time period

2023

Supplementary notes

Citation formats

Share of European consumers who bought fragrances online and in-store 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 2, 2024

Consumers in four European countries indicated their preference for an in-store fragrance shopping experience during a recent survey. Almost in ** respondents in Spain had shopped in-store in the last 12 months when asked, while the figure was lower at **** in ** respondents in Germany. On the other hand, about a quarter of respondents across all countries had made online purchases of fragrances in the last 12 months.

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