The original question was phrased by the source as follows: "If you know a website or app is tracking your personal data, how do you feel compared to a website or app that doesn't track your data? (Tick all that apply)"
Citation formats
UK: personal data tracking attitudes among users 2023
A February 2023 survey in the United Kingdom (UK) found that around 30 percent of respondents felt more wary of what they were reading when they knew the website was tracking their personal information. Another 22 percent said they felt more nervous, while over nine percent felt happier knowing their data was being tracked.
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Nano Interactive. (April 28, 2023). User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1385066/uk-personal-data-tracking-attitudes/
Nano Interactive. "User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1385066/uk-personal-data-tracking-attitudes/
Nano Interactive. (2023). User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1385066/uk-personal-data-tracking-attitudes/
Nano Interactive. "User Attitudes toward Personal Information Tracking in The United Kingdom (Uk) as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1385066/uk-personal-data-tracking-attitudes/
Nano Interactive, User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385066/uk-personal-data-tracking-attitudes/ (last visited July 15, 2026)
User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1385066/uk-personal-data-tracking-attitudes/
