Privacy consciousness raise motives UK 2023| ��ƽ��

Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023

Characteristic	Share of respondents
Seeing ads tracking me online	41.57%
Major data breaches	31.32%
Rise of scammers targeting me	31.24%
Stories from friends or family	30.5%
Revelations about how Facebook's Cambridge Analytica was using people's data	24.13%
TV shows like The Capture or Catfish that show how your data can be secretly gathered and used against you	22.64%
News about secret global surveillance eg. From the whistle blower Edward Snowden	19.01%
Don't know	6.86%
Prefer not to say	1.57%
Other, please specify	1.4%

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Release date

April 2023

More information

Region

United Kingdom

Survey time period

February 24 to 27, 2023

Number of respondents

1,210 respondents

Age group

16 years and older

Special properties

nationally representative

Supplementary notes

The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."

Citation formats

A February 2023 survey in the United Kingdom (UK) found that around four in ten respondents became more aware of their personal data collection after seeing ads tracking them online. Another 31 percent said they developed a better understanding of the matter after significant data breaches. Stories from friends and family impressed about 30 percent of the respondents and motivated them to become more aware of how companies handle their data.