The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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UK: personal data gathering awareness raise motivations among users 2023, by age
A February 2023 survey in the United Kingdom (UK) found that the younger generation, namely individuals between 16 and 24 years, were less likely to become more privacy-conscious after seeing ads tracking them online than older generations. However, major data breaches were concerning for ** percent of the respondents of this age group. Among respondents 55 years and older, over ** percent said stories from family and friends motivated them to become more conscious of their personal data.
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Nano Interactive. (April 28, 2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive. "Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive. (2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive. "Main Motivation of Becoming More Privacy Conscious in The United Kingdom (Uk) as of February 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
Nano Interactive, Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/ (last visited July 21, 2026)
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1384865/uk-personal-data-collection-awareness-change-motivations-by-age/
