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E-commerce channel advertising spending in China in 2021 and 2022 with estimates until 2025 (in billion U.S. dollars)

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Sources

Release date

May 2023

Region

China

Survey time period

2021 to March 2023

Special properties

excluding Hong Kong

Supplementary notes

*Estimate.

Retail media advertising refers to digital ads that appear on e-commerce platforms such as Alibaba and JD.com or websites and apps that are mainly engaged in retail e-commerce.

Citation formats

Retail media ad spending in China 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2023

In 2023, China's retail media ad spending was estimated to reach ** billion U.S. dollars, representing a ** percent year-over-year growth rate. In comparison, the e-commerce channel ad revenue in the United States would amount to **** billion U.S. dollars in 2023.

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Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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