According to a survey of consumers in the United States carried out between December 2022 and January 2023, approximately ** percent of respondents reported they would gain trust in a company if it was transparent about how they use their personal data. Around ** percent of respondents reported that reducing unnecessary data collection was an additional factor that would help them gain trust in a company or brand.
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MarketingCharts. (April 13, 2023). Reasons for consumers in the United States to gain trust in companies as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1381237/trust-companies-us-consumers-influence-factors/
MarketingCharts. "Reasons for consumers in the United States to gain trust in companies as of January 2023." Chart. April 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1381237/trust-companies-us-consumers-influence-factors/
MarketingCharts. (2023). Reasons for consumers in the United States to gain trust in companies as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1381237/trust-companies-us-consumers-influence-factors/
MarketingCharts. "Reasons for Consumers in The United States to Gain Trust in Companies as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Apr 2023, /statistics/1381237/trust-companies-us-consumers-influence-factors/
MarketingCharts, Reasons for consumers in the United States to gain trust in companies as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1381237/trust-companies-us-consumers-influence-factors/ (last visited July 23, 2026)
Reasons for consumers in the United States to gain trust in companies as of January 2023 [Graph], MarketingCharts, April 13, 2023. [Online]. Available: /statistics/1381237/trust-companies-us-consumers-influence-factors/
