As of January 2025, around ** percent of the data linked to users collected by iOS apps was used by app publishers to integrate their product's functionalities. In comparison, ** percent of app data not directly linked to users had the same function. Collecting analytics data was the second most common reason for apps to collect iOS users' data, while only ** percent of identifiable user data and ** percent of non-identifiable users' data went to improve or integrate third-party advertising services.
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42matters. (January 12, 2025). Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. "Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025." Chart. January 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. (2025). Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. "Function of Data Collected by Mobile App Publishers via Ios Apps from Users Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2025, /statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters, Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1322682/ios-app-publishers-reasons-to-collect-data/ (last visited July 27, 2026)
Function of data collected by mobile app publishers via iOS apps from users worldwide as of January 2025 [Graph], 42matters, January 12, 2025. [Online]. Available: /statistics/1322682/ios-app-publishers-reasons-to-collect-data/
