Private labels accounted for **** percent of fast-moving consumer goods (FMCG) sales in Europe in 2025. This was a *** percentage point increase compared to the year before. Private label or store brand products are those manufactured by one company for sale under another company's brand.
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PLMA, & Global Retail Brands. (March 16, 2026). Private label value share of fast-moving consumer goods (FMCG) in Europe from 2023 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1376708/consumer-goods-private-label-value-market-share-europe/
PLMA, und Global Retail Brands. "Private label value share of fast-moving consumer goods (FMCG) in Europe from 2023 to 2025." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1376708/consumer-goods-private-label-value-market-share-europe/
PLMA, Global Retail Brands. (2026). Private label value share of fast-moving consumer goods (FMCG) in Europe from 2023 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1376708/consumer-goods-private-label-value-market-share-europe/
PLMA, and Global Retail Brands. "Private Label Value Share of Fast-moving Consumer Goods (Fmcg) in Europe from 2023 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1376708/consumer-goods-private-label-value-market-share-europe/
PLMA & Global Retail Brands, Private label value share of fast-moving consumer goods (FMCG) in Europe from 2023 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1376708/consumer-goods-private-label-value-market-share-europe/ (last visited July 20, 2026)
Private label value share of fast-moving consumer goods (FMCG) in Europe from 2023 to 2025 [Graph], PLMA, & Global Retail Brands, March 16, 2026. [Online]. Available: /statistics/1376708/consumer-goods-private-label-value-market-share-europe/
