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Private label value share of consumer goods worldwide in Q2 2024, by region
Share of global store brand consumer goods sales 2024, by region
Private labels accounted for ** percent of West European consumer goods sales in Q2 2024. In Eastern Europe, store brands had a value share of **** percent that year. Private label or store brand products are those manufactured by one company for sale under another company's brand.
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Italy
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France & Benelux
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Spain
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Germany
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- Premium Statistic Market share of private labels in total food retail revenue in Germany 2009-2024
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Nordics
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Poland & Romania
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* For commercial use only
Basic Account
For single users
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Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
$199 USD
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- Free Statistics
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
NielsenIQ. (November 19, 2024). Private label value share of consumer goods worldwide in Q2 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. "Private label value share of consumer goods worldwide in Q2 2024, by region." Chart. November 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. (2024). Private label value share of consumer goods worldwide in Q2 2024, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. "Private Label Value Share of Consumer Goods Worldwide in Q2 2024, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2024, /statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ, Private label value share of consumer goods worldwide in Q2 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/ (last visited August 01, 2026)
Private label value share of consumer goods worldwide in Q2 2024, by region [Graph], NielsenIQ, November 19, 2024. [Online]. Available: /statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
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