The Brazilian version of Endemol's reality TV show Big Brother is known as Big Brother Brasil (or BBB) and is aired by Globo. As of February 2022, during the first weeks of the 22nd season of BBB, about **** percent of TV sets in use in the metropolitan area of São Paulo tuned to Globo. The metropolitan region, also known as Greater São Paulo, comprehends the city of São Paulo along with other ** surrounding cities. It is the largest advertising market within Brazil.
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UOL. (February 15, 2022). Average share of TV sets in use tuned to Big Brother Brasil in Greater São Paulo, Brazil, from 2002 to 2022, by season [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1228723/share-big-brother-brazil-audience/
UOL. "Average share of TV sets in use tuned to Big Brother Brasil in Greater São Paulo, Brazil, from 2002 to 2022, by season." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1228723/share-big-brother-brazil-audience/
UOL. (2022). Average share of TV sets in use tuned to Big Brother Brasil in Greater São Paulo, Brazil, from 2002 to 2022, by season. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1228723/share-big-brother-brazil-audience/
UOL. "Average Share of Tv Sets in Use Tuned to Big Brother Brasil in Greater São Paulo, Brazil, from 2002 to 2022, by Season." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/1228723/share-big-brother-brazil-audience/
UOL, Average share of TV sets in use tuned to Big Brother Brasil in Greater São Paulo, Brazil, from 2002 to 2022, by season ÌÇÐÄÆƽâ°æ, /statistics/1228723/share-big-brother-brazil-audience/ (last visited July 25, 2026)
Average share of TV sets in use tuned to Big Brother Brasil in Greater São Paulo, Brazil, from 2002 to 2022, by season [Graph], UOL, February 15, 2022. [Online]. Available: /statistics/1228723/share-big-brother-brazil-audience/
