The size of the internet economy is often measured by the gross merchandise value (GMV), which represents the total sales value of goods sold through online platforms.
In 2024, the e-commerce market in Southeast Asia amounted to approximately *** billion U.S. dollars in gross merchandise value (GMV), followed by the online travel market, which accounted for about ** billion U.S. dollars. Comparatively, the online transport and food market's GMV reached ** billion U.S. dollars across Southeast Asia in 2024.
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Bain & Company. (November 5, 2024). Internet economy size in Southeast Asia from 2022 to 2024, by segment (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company. "Internet economy size in Southeast Asia from 2022 to 2024, by segment (in billion U.S. dollars)." Chart. November 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company. (2024). Internet economy size in Southeast Asia from 2022 to 2024, by segment (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company. "Internet Economy Size in Southeast Asia from 2022 to 2024, by Segment (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2024, /statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company, Internet economy size in Southeast Asia from 2022 to 2024, by segment (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1007199/southeast-asia-internet-economy-size-market/ (last visited July 30, 2026)
Internet economy size in Southeast Asia from 2022 to 2024, by segment (in billion U.S. dollars) [Graph], Bain & Company, November 5, 2024. [Online]. Available: /statistics/1007199/southeast-asia-internet-economy-size-market/
