| Characteristic | Browse products online and buy them in a retail store | Order products online and pick them up in a retail store | Order products online and pick them up from a pick-up location | Browse prices in a retail store and buy them on another retailer's website | Browse prices in a retail store and buy them from that retailer's website | Purchase items using mobile while in-store | Purchase items in-store and get them delivered to your home | Find the item and purchase it directly in a physical store | Find the item and purchase it online |
|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
Download
Source
In cooperation with
Rakuten Insight
Release date
December 2023
Region
Asia
Survey time period
November 9 to 30, 2023
Number of respondents
134,097 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Which channels do you usually use to purchase an item? (Choose all that apply)"Â
Multiple answers were allowed.
Number of respondents in:
China - 6,455;
Hong Kong - 3,234;
Indonesia - 12,472;
India - 34,923;
Japan - 424;
South Korea - 6,483;
Malaysia - 12,666;
the Philippines - 14,178;
Singapore - 7,301;
Thailand - 19,113;
Taiwan - 12,698;
and Vietnam - 4,150
Citation formats









