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Source
Source
Release date
October 2014
More information
Region
Germany
Survey time period
2014
Age group
14 years and older
Special properties
German-speaking students
Method of interview
Face-to-face interview
Supplementary notes
Information on basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.
Information the basic sample:
2014: 8,156 respondents, projected base of 70.52 million persons
Information on target group "German-speaking students (university, university of applied science, open university) aged 18 to 29 years":
2014: projected base of 1.89 million persons
The survey question was phrased as follows: "Imagine you were to buy a new mobile phone or smartphone. Which criteria would be particularly important to you? Please tell me according to this list"
(Original German question: "Einmal angenommen, Sie wollen sich ein Handy bzw. Smartphone kaufen. Worauf würden Sie da besonders achten? Sagen Sie es mir einfach nach dieser Liste hier.")
Multiple answers were possible.
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