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Live shopping awareness and usage in Southeast Asia in 2022

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Source

Release date

December 2022

Region

Asia

Survey time period

June to November 2022

Number of respondents

15,000 respondents

Special properties

includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam

Method of interview

Online survey

Citation formats

Live shopping awareness and usage SEA 2022

Published by
Yihan Ma,
Mar 30, 2023

In a 2022 study on social commerce conducted across Southeast Asia, over ** percent of the respondents stated that they were aware of live shopping. Around ** percent claimed that they watched one or more live shopping event within the last 12 months.

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