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Social commerce distribution of gross merchandise value (GMV) in Southeast Asia in 2022 (in billion U.S. dollars)

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Source

Release date

March 2023

Region

Asia

Survey time period

2022

Supplementary notes

* GMV for live shopping and community group buy is partially included in total social platform commerce, while the total GMV of conversational commerce is part of the total social platform commerce value.

Citation formats

Social commerce GMV distribution SEA 2022

Published by
Yihan Ma,
Jul 29, 2024

In 2022, social commerce gross merchandise value in Southeast Asia amounted to ** billion U.S. dollars. Live shopping in Southeast Asia generated ** billion U.S. dollars in GMV that year.

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